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FESTIVAL TO PROMOTE THE USE OF ASIAN CONTENT

3/20/2011

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FESTIVAL TO PROMOTE THE USE OF ASIAN CONTENT

Kuala Lumpur, 14th March 2011 – Over 500 international authors, illustrators, publishers, distributors, institutional buyers, literary agents and multimedia producers of children’s content will gather in Singapore for the Asian Festival of Children’s Content (AFCC, 亚洲儿童内容节) from 26 - 28 May 2011. The AFCC will be held at The Arts House and will focus on Asian content for children.

The organisers, The Arts House (艺术之家) and National Book Development Council of Singapore (NBDCS, 新加坡书籍发展理事会), hope the festival will boost the creation, production and publication of children’s materials with Asian content in all formats. The meeting of international industry players is also aimed at improving the distribution and access of Asian content to children worldwide.

Much loved artist from Malaysia who is well known for his iconic elephant paintings, Yusof Gajah, the Regional Adviser in Malaysia for the Society of Children's Book Writers & Illustrators (SCBWI), Linda Tan, publisher of children books under Al-Ameen Serve Holdings Sdn. Bhd, Che Mazlan Saad, and senior lecturer at Sultan Idris Education University who has published more than fifty books for children, Dr Mahendran Maniam will be at the festival. In addition, outstanding students from Malaysia whose works have been chosen for AFCC Student Picture Book Illustration Competition 2011 will also be joining the festival.             

The theme for this year is “Connecting with Connect Kids” and apart from providing a platform for children’s content industry players to network, the festival will also host established and emerging writers, illustrators and content producers. To name a few, renowned picture book writer and illustrator from Taiwan, Chen Chih-Yuan, children’s literature specialist who has written 50 books for children, five of them received international awards, Dr. Murti Bunanta from Indonesia, publishing director at Scholastic India, Sayoni Basu and Anushka Ravishankar (‘India’s Dr. Seuss’), Hong Kong’s best-selling English language author, Nury Vittachi, Chief Adviser to the Director of BBC Children’s and the Controller of BBC Learning, UK, Adrian Mills, Regional Director, Applications and Business Development, Kodak China, Duncan Newton, founder of Knowledge Channel Foundation Inc, Philippines, Rina Lopez Bautista, and literary agent from Andrea Brown Literary Agency, US, Kelly Sonnack.

At the event, the speakers and participants will engage in discussion and debate on a broad range of issues, including exporting Asian content to the world, challenges and the future of children’s publishing, emerging world of the graphic novels & Manga rave, marketing and reaching out to small readers with the big potential, place of media in children’s education and recipes for a healthy media diet for kids, navigating the digital globe, fostering a love for reading & learning in the 21st century and successful content development strategies.

The public will have the opportunity to participate in the festival as well. There will be a Media Mart where the public can buy the latest children’s materials. The Media Mart aims to be a meeting point and a place where writers, illustrators, digital artists, producers and designers are able to trade rights, sell products and services, have their materials published or translated or repackaged and produced into comics, e-books, graphic novels, videos, films and educational games. Media Mart is also a place to link up with distributors to promote quality Asian children’s content for education and entertainment to the rest of Asia and the world.

During the festival, the organisers will be also presenting the Singapore Children’s Book Prize called The Hedwig Anuar Children’s Book Award, as well as the Scholastic Asian Book Award. Both of the awards aim to recognise excellence in fiction for children. The award-winning works of AFCC Student Picture Book Illustration Competition organised by the National Book Development Council of Singapore with the collaboration of the Society of Children’s Book Writers and Illustrators (SCBWI) in Malaysia will also be exhibited during the Asian Festival of Children’s Content (AFCC) 2011.

The highlight of AFCC 2011 will be the inaugural Children’s Literature Lecture which will be delivered by the President of the Democratic Republic of Timor-Leste, H.E. Dr. Jose Ramos-Horta.

More information on the programme highlights, speakers and registration for the Asian Festival of Children’s Content is available at www.afcc.com.sg.

  – END –

About National Book Development Council of Singapore

The National Book Development Council of Singapore is a non-profit charitable institution founded in 1969. The Book Council’s objective is to establish and develop Singapore as the Asian centre for publishing and literary arts. In pursuance of this objective, the Council works in partnership with Government agencies, private corporations and professional associations to deliver a variety of outstanding talks, seminars, workshops and conferences related to storytelling, reading, writing and publishing.

The Book Council presents three prestigious book awards - Singapore Literature Prize, Hedwig Anuar Children’s Book Award and Scholastic Asia Book Award. It also manages the Centre for Literary Arts and Publishing and Singapore Writers Centre. For more information, visit www.bookcouncil.sg.

About The Arts House

Occupying the 182-year old building which was the former Parliament House and Singapore’s first Court House, The Arts House was officially opened in March 2004 as the only gazetted government building designated as a multidisciplinary arts centre. The Arts House has since been offering its visitors a broad spectrum of activities, ranging from contemporary arts and entertainment events to lifestyle options.

At the same time, The Arts House plays an active role in the development of the Singapore arts and creative scene. We have been supporting and promoting Singapore artists and their artworks through our various initiatives and platforms in Singapore, as well as internationally. The Arts House is managed by The Old Parliament House Limited, a not-for-profit full-service arts management company limited by guarantee.

For more information, visit www.theartshouse.com.sg.

For further information on festival and registration, please contact:

National Book Development Council of Singapore  

R. Ramachandran                                                                   

DID: +65 6848 8291                                                  

Email: rama@bookcouncil.sg

           

Jade Yong

DID: +65 6848 8292

Email: jade@bookcouncil.sg

http://www.afcc.com.sg/
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